WOLKBERG WOMEN | ADRIANA JAROSLAVSKY

WOLKBERG WOMEN | ADRIANA JAROSLAVSKY

Adriana Jaroslavsky | Adriana Jaros Design

Multi culture | Multi discipline...

Wolkberg Women Adriana Jaroslavsky Jaros Design
© Adriana Jaroslavsky, Adriana Jaros Design

Adriana Jaroslavsky knows what she wants, and how to get it. She has a resilient personality and this is absolutely observed in her ability to use colour and shape, creating incredible, colourful and bold artworks. You cannot help but feel when you see her art, your eyes constantly comb the forms for details which all add to the experience of Adriana’s work. They are not objects but the connection between vision, emotions and experience.

 

Adriana’s ability to translate her design style across fields is remarkable. She is a true multi-disciplinary artist. She transforms existing locations into the spectacular and can create inventive architectural forms that you wish you could simply walk into.

 

“Architecture and interior spaces are some of my biggest inspirations and passions, since it’s inside of these very personal spaces that we create our stories - the narrative of our lives and feelings.”

 

Wolkberg collaborated with Adriana on the main feature of our stand at 100% Design – it was a showstopper to say the least. Adriana created an outdoor scene reminiscent of Roman and Mediterranean aesthetic that was created using the Mini Subway tiles in our signature Dimensions finish. The stand evoked a relaxed, natural feeling and won us the title of Best Stand Design 2019.

 

Adriana answered a couple of questions, and we got to know her a whole lot better. Enjoy reading!

 

What three words best describe you?

Passionate, determined, stubborn.

 

What is success to you?

To be able to express myself totally and purposefully. To be able to give back through my art and add value to every project, interaction, person, community. . .

 

What in your life has brought or given you the greatest satisfaction or fulfilment? Looking back, what would you have done differently? What would you do again?

My greatest satisfaction today is being able to follow my urge to create and collaborate and work doing what I love. My passion.

I get the most satisfaction in the process of creation and in the discovery of new and great ideas. Weirdly also in the frustration of trying to get to an idea out of me. Regret? It’s pointless. Everything I have done has got me here, and here is more than great!

 

What would you say to the younger you and other younger females out there about life?

I would say embrace yourself. Its ok being different, it’s actually very powerful. Feed that uniqueness in you, regardless of other peoples voices, or even your own voices.

 

What does it mean to you, to be a woman in the part of the world and society you live in?

I am incredibly happy to be a woman. I see myself as a strong human being, hungry to do everything I am capable of and eager to reach my full potential. I love being a woman here in London I loved it when I lived back home in Venezuela. I feel I am strong but at the same time nurturing, this is a very unique quality that all woman has. "Strong back, Soft Front, Wild Heart" Brenne Brown

 

Wolkberg Women Adriana Jaroslavsky Jaros Design

© Adriana Jaros Design, "Venezuela. Balmoral 1, floor 7-A"

 

What role or impact would you like to play in relation to women's rights, today?

I would like to lead by example. By working really hard and making an impact and a space in the world and in the industry for my vision and what I have to say. In this way showing other woman and creatives that they too can follow their passion and their dreams. They too are strong, if I can, you can certainly do it too. In fact, let’s do it together!

 

Whose work do you currently admire most in relation to design/fabrication?

I admire the work of so many people to be honest! I find it really inspiring when someone is following their call, their true passion. One of my old time favourite and classics have to be Annie Albers and his husband Joseph Albers. Barbara Hepworth, Matisse for sure and Sonia Delaunay. Architects Barragán, Bofill and Gio Ponti are big sources of inspiration. I also love when a design studio is immersive and gets involved in every single detail of a project so for this, I keep my eyes focus on Studio Pepe. Companies like Kvadrat make me smile with pleasure. I mean I could continue the list. . .

 

What challenges do you see impacting the industry?

When big companies and manufacturers are scared of change. I recognise that a big impact is often achieved when you take the leap and sometimes jump into the unknown but new and innovative. Many times this approach goes wrong but at least you tried something different which can only lead to growth and learning if nothing else.

 

What do you do for encouragement or to stay motivated?

I make sure to travel and stay inspired if I can and when I can. If I feel low or not particularly inspired I would go to a gallery or an exhibition, or I take a walk, a long walk to think and decompress, chat to a friend, eat something nice. I love reading as well, and music!!! Radiohead, Bjork, Caetano Veloso... Weird combo but a good one, I think.

I listen to podcasts daily. I find other peoples journeys and experiences fascinating and very insightful.

 

Wolkberg Women Adriana Jaroslavsky Jaros Design

© Adriana Jaros Design, "Imagined Reality" - mural in Shoreditch, UK

Any cool podcasts/books/series/movies you’re currently inspired by?

I am addicted to podcasts so: Design Matters, Creative Revels, Here's the thing, How I built this, Adam Buxton, The art Newspaper, Ted radio Hour, On being, Desert Island disks, Clever . . . 

I adore going to the movies. Wes Anderson is one of my favourites. I really like independent type of movies, not your regular ones but the ones that have a weird tone and aesthetic. Having said that Austin Powers - Gold Members it’s an old time favourite! 

Book - Sapiens and currently reading Barbara Hepworth writings and conversations

 

What meet ups, local entrepreneur events, and accelerators do you recommend that have helped you grow?

For me the key has been the collaborative work. Finding other creatives, companies that resonate with you (and even some that do not) and create something together. Its always so much nicer and also always has a bigger impact when you join forces and ideas with others.

 

What is the best advice you have ever been given in business, and who gave it to you?

Many times, what brings you stability and security also hold you down and prevents you from reaching your full potential as an artist. Always try to move and change and get out of your comfort zone to challenge the edges of what you are capable of and to discover how much you have to offer, often you will be surprised!  My sister in law said this to me on a moment where I needed to make a pivotal decision in my career.


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